When choosing our skincare routine, we aim for it to be perfect. To make our face feel and look flawless, to be lightweight, to protect us. These brands promise to do just that – and they come with a plus: they are all either LGBTQ+ owned, socially and environmentally conscious and/or target people of all genders.

Selfless by Hyram

If you ever googled skincare-related questions, you might have watched in response some videos by queer YouTuber Hyram; he is known for exposing the truth behind the brands and teaching the viewers how to break down an ingredient list, other than for his crusade against scented products. The skincare guru has launched his own line in 2021, explaining that he “wants to connect the beauty industry with social change”, in collaboration with the brand The INKEY List. They haven’t used any fragrance, essential oils, alcohol, and palm products, creating a minimalist yet effective ingredient list that is also vegan. Every purchase contributes to raising funds to build wells in the Kingdom of eSwatini and to protect the Bolivian rainforest from deforestation; additional information can be found on their website.

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Good Light

Good Light does Very Good Light ring any bell? The website is meant to redefine masculine beauty for the younger generations, and co-founder David Yi developed this line of beauty products that target all genders. Its mission is explicitly “beyond the binary”, focusing on moving culture forward by promoting a more inclusive definition of beauty through product and purpose. Their skincare products are vegan, cruelty-free, sustainably produced, and clean to EU standards, which means they do not include any of the 1.300 banned ingredients and have been tested and approved for sensitive skin.

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Alder New York

Alder New York is “a queer and woman-owned independent skincare brand that makes products designed to work for all skin types, no matter your age, gender, or ethnicity”. Founders Nina Zilka and David Krause combined their eye for design with high performative essential care products when creating the line in 2016; their skincare products are vegan and dermatologist-approved and they also follow clean EU standards.

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Noto Botanics

Gloria Noto started the company after a “mini-life crisis vacation in Thailand” wanting to celebrate the identities she didn’t see represented in the clean beauty industry at the time: queer, non-binary, trans, BI-POC bodies. With a background in fashion and beauty, she was well aware of what she didn’t want to find in her own products: pollutants, cocktails of chemicals and fillers. The key to Noto products is that they are multi-use, made with uncomplicated yet high-performing ingredients that are vegan and cruelty-free and sustainably sourced. A percentage of their sales is donated to Planned Parenthood, The Okra Project, The Transgender Freedom Fund, Black Mama's Matter, The Love Land Foundation, The Trevor Project, and others.

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Jecca Blac

This brand is mainly known for its makeup products, but it is worth mentioning due to the support and tools they have given to the transgender community. Founded in 2018 by Jessica Blackler, the Jecca Blac studio in London, UK, offered a safe space for trans women to learn and experiment with makeup. All of their products provide effective coverage, from skin imperfection to beard shadow; they target all genders, offer tutorials and free makeup help, either via chat or video call and ship in discreet packaging. Their foundation and concealers offer a great option also to people who don’t normally wear makeup but want to include a covering product in their routine.

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Volition Beauty

Volition Beauty is basically a queer and woman-led crowdfunding beauty brand. Anyone can submit or pitch an idea for a product, and if it is loved and accepted by the community, you work with their experts to make it real. They say only the best ideas are made, and you won’t find any nasties in their ingredient list: no parabens, no sulfates, and no animal cruelty.

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W3ll People

Founded by lesbian make-up artist Shirley Pinkson, this brand offers skincare and makeup completely plant-powered and ethically sourced. They guarantee clean, multi-tasking, and cruelty-free ingredients, offering a wide range of skincare products as well as essential workers discount after lockdown, showing they really care.

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Roots and Crowns

Roots and Crownsis “a queer-owned small-batch apothecary based in Portland, Oregon” offering skincare products as well as essential oil rollers, blends, herbal teas, tinctures, and witchy vibes. They harvest the ingredients themselves when possible, and when it’s not, they purchase them from “places that focus on organic, ethical harvesting practices”.

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Pure for Men

Targeting mainly cisgender gay men, this company is based in Austin, Texas, and was born out of a group of friends in college. They started out with a line of fiber supplements, which they now sell with a vegan formula (and in smaller sizes targeting cisgender women with the line Pure for Her), then moved on to offer skincare products as well. Although they are mainly a sexual wellness brand, they promise their face products are botanical-extracted, cruelty-free, non-toxic, and non-comedogenic.

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Non Gender Specific

Born in 2018, this company was founded by Andrew Glass, aiming to create products that didn’t target either women or men, but people in general, as they say, “for all humans”. They wanted to simplify the beauty routine, while cutting down on consumer waste, creating products that target different concerns in one formula. Their products are vegan and cruelty-free, bottled in recyclable glass containers, and they use eco-friendly sourcing methods.

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