Vanderbilt optimizes its Web site for iPhone

Vanderbilt University has released a version of its homepage specially designed for the iPhone.

Visitors can view the site by going to on an iPhone or to on a traditional Web browser.

“More and more of our students, faculty and staff are using the iPhone to access the internet,” Melanie Moran, assistant director of the Vanderbilt News Service, said. “We created a version of the Vanderbilt Web site that takes advantage of the iPhone’s powerful software and intuitive Multi-Touch interface when using some of our most-visited content and applications, such as Webmail and online directory.”

Vanderbilt is one of the first universities in the nation to create an optimized version of its homepage for the iPhone.

“The first place potential students look to learn more about a university is its Web site, and those students will increasingly be visiting on an iPhone,” Moran said. “We targeted information for this audience to take full advantage of iPhone features, so potential applicants can get helpful and compelling information about our university wherever they are.”

Audio and video from Vanderbilt’s space in iTunes U, a dedicated area of the iTunes Store offering free educational content, is easily accessible via the site, as are videos from the university’s YouTubeTM channel. University and athletics news can also be found on the site, which is updated automatically when the main Vanderbilt news sites are updated.

Users can use the web clip feature on iPhone to add the Vanderbilt symbol to their home screen by clicking the “+” sign at the bottom of their Safari browser while on the Vanderbilt site.

The site was created by the Vanderbilt News Service’s Office of Web Communications. The office is working on optimizing the university Web site for other mobile devices.

Visit Vanderbilt on iTunes U at Visit the university’s YouTube channel at .

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