Superbowl ad featuring gay family rejected by KNBC2

Los Angeles – Los Angeles NBC affiliate KNBC refused to air a paid ad produced by GetToKnowUsFirst.org featuring a gay family and supporting marriage equality during Super Bowl programming.

KNBC stated that it had shown the ad to the legal department of the National Football League (NFL), which rejected it for being "advocacy," a category they claim to exclude. Despite this policy, other advocacy ads aired multiple times throughout the day's NFL-controlled programming. Among the advocacy ads which did air were PSAs for TobaccoFreeCA.org and DontBeAnAsterisk.org, an anti-steroids advocacy campaign.

The rejected thirty-second public service announcement (PSA) features two married African American men raising five children ages 6 to 25.  

John Ireland, GetToKnowUsFirst.org's Project Organizer was shocked to see the other advocacy ads run during the NFL programming. He said, "We bought ads before, during and after the Super Bowl in ten markets across California. We planned this buy weeks in advance and heard late Friday that the NFL rejected our ads because they violate the NFL's 'no advocacy' policy. I was truly stunned while watching the programming, to see that they had selectively blocked our ads, while allowing other advocacy ads to air."

Keith Fisher, CEO of New and Improved Media, the ad agency for GetToKnowUsFirst.org, explained the chain of events. He said, "Late Friday afternoon, KNBC told us they had shown it to the NFL Legal Department and that it was rejected because it was 'advocacy.' Clearly, the other ads they ran meet anyone's definition of advocacy."
 
"We are disappointed that this ad couldn't reach an audience with images of our families during one of the most watched programming events of the year," said Neil G. Giuliano, president of the Gay & Lesbian Alliance Against Defamation (GLAAD). "GLAAD is calling on KNBC to meet with GLAAD and GetToKnowUsFirst.org to discuss why this message would be rejected and to remedy this situation."

The PSAs were produced for GetToKnowUsFirst.org by the non-profit organization POWER UP. Gina Levy, who directed the PSAs, expressed her anger that the ad buy was blocked. She said, "Marriage Equality is a civil rights issue. As a straight woman, I know this affects all of us, not just people who happen to be gay. It is important for us all to get to know these families. It's a shame that's not going to happen today."

Previously, KABC-TV refused to air the ad during coverage of the Presidential inauguration however, the station agreed to begin airing the ad in primetime after a meeting between KABC's President and General Manager, GetToKnowUsFirst.org and GLAAD.

About GetToKnowUsFirst.org
GetToKnowUsFirst.org has produced five 30-second ads, two in Spanish, that feature gay and lesbian families. They can be seen online at www.GetToKnowUsFirst.org.

About GLAAD
The Gay & Lesbian Alliance Against Defamation (GLAAD) is dedicated to promoting and ensuring fair, accurate and inclusive representation of people and events in the media as a means of eliminating homophobia and discrimination based on gender identity and sexual orientation.

WhistlePig + Alfa Romeo F1

SHOREHAM, VT (September 13, 2023) — WhistlePig Whiskey, the leaders in independent craft whiskey, and Alfa Romeo F1 Team Stake are waving the checkered flag on a legend-worthy release that’s taking whiskey to G-Force levels. The Limited Edition PiggyBack Legends Series: Alfa Romeo F1 Team Stake Barrel is a high Rye Whiskey selected by the Alfa Romeo F1 Team Stake drivers, with barrels trialed in their wind tunnel to ensure a thrilling taste in every sip.

The third iteration in WhistlePig’s Single Barrel PiggyBack Legends Series, the Alfa Romeo F1 Team Stake Barrel is bottled at 96.77 proof, a nod to Valtteri Bottas’ racing number, 77, and the precision of racing. Inspired by Zhou Guanyu, the first Chinese F1 driver, this Rye Whiskey is finished with lychee and oolong tea. Herbal and floral notes of the oolong tea complement the herbaceous notes of WhistlePig’s signature PiggyBack 100% Rye, rounded out with a juicy tropical fruit finish and a touch of spice.

Keep readingShow less
by Spectrum Medical Care Center

Nurse Practitioner Ari Kravitz

When I started medical transition at 20 years old, it was very difficult to get the care I needed for hormone replacement therapy because there are very few providers trained in starting hormones for trans people, even though it’s very similar to the hormones that we prescribe to women in menopause or cisgender men with low testosterone.

I hope more providers get trained in LGBTQ+ healthcare, so they can support patients along their individual gender journey, and provide the info needed to make informed decisions about their body. I’ve personally seen my trans patients find hope and experience a better quality of life through hormone replacement therapy.

Keep readingShow less

Descanso Resort swimming pool and lounge area

Descanso Resort, Palm Springs' premier destination for gay men, just received Tripadvisor's highest honor, a Travelers' Choice "Best of the Best" award for 2023. Based on guests' reviews and ratings, fewer than 1% of Tripadvisor's 8 million listings around the world receive the coveted "Best of the Best" designation. Descanso ranked 12th in the top 25 small inns and hotels category in the United States. Quite an accomplishment!

Open less than two years, Descanso Resort offers gay men a relaxing and luxurious boutique hotel experience just minutes away from Palm Springs' buzziest restaurants, nightclubs, and shopping. Descanso has quickly established itself as a top destination for sophisticated gay travelers, earning hundreds of 5-star guest reviews and consistently ranking in Trapadvisor's top positions alongside brother properties Santiago Resort and Twin Palms Resort.

Keep readingShow less