Spending habits of GLBT community hold steady

A recent national survey provided extensive insight into the lifestyles of Out & About Newspaper readers.

This year’s GLBT community survey received an unprecedented 45,000 survey respondents, a 50% increase over last year. The survey, which included more than 50 questions, was performed by Community Marketing, Inc. an NGLCC-Certified, gay-owned, independent market research company, founded in 1992, and based in San Francisco. The results of 570 Out & About Newspaper readers were analyzed.

The results showed that nearly one-third of respondents (31.8%) had taken a major vacation during the past year, while a similar percentage of respondents had purchased laptop computers (33.1%) and high definition television (30.1%). Laramey Lawson, senior vice president and media buyer for GS&F and a Nashville GLBT Chamber of Commerce (NGLBTCC) board member, says that those numbers represent a normal trend for the GLBT community.

"The GLBT audience continues to be proportionally higher purchasers of big-ticket items – computers, major vacations, furniture, automobiles for example," Lawson said.

A majority (63%) of GLBT individuals defined their workplace as being very GLBT-friendly, with scores of 7 or better on a scale of 1-10. They are also heavily influenced by local and national media, with nearly half of respondents being regular readers of GLBT publications such as Advocate (45.1%) and OUT Magazine (44.4%). Lawson says that continual positive messaging is the key motivator for the GLBT community.
"The most effective ways of reaching and impacting the GLBT segment is through supportive employment practices, event sponsorships and print advertising," Lawson said.

John Wade, president of the NGLBTCC, hopes that the survey results show signs of growth for a struggling economic climate.

"It would be great to see this trend occurring due to improved consumer confidence and, eventually, an improved economy," Wade said.

Other key results from this year's survey:

44.3% of respondents currently live with a spouse, partner or lover; 28.1% of respondents live alone, and 14.4% live with one or more roommates
57.5% own their homes
84.2% are white, with 4.8% black and 4.3% Native American
42.1% have a bachelor’s degree, and 19.9% hold a Master’s degree
Only 25.5% of respondents are active on Twitter, while 48.5% use Facebook daily

WhistlePig + Alfa Romeo F1

SHOREHAM, VT (September 13, 2023) — WhistlePig Whiskey, the leaders in independent craft whiskey, and Alfa Romeo F1 Team Stake are waving the checkered flag on a legend-worthy release that’s taking whiskey to G-Force levels. The Limited Edition PiggyBack Legends Series: Alfa Romeo F1 Team Stake Barrel is a high Rye Whiskey selected by the Alfa Romeo F1 Team Stake drivers, with barrels trialed in their wind tunnel to ensure a thrilling taste in every sip.

The third iteration in WhistlePig’s Single Barrel PiggyBack Legends Series, the Alfa Romeo F1 Team Stake Barrel is bottled at 96.77 proof, a nod to Valtteri Bottas’ racing number, 77, and the precision of racing. Inspired by Zhou Guanyu, the first Chinese F1 driver, this Rye Whiskey is finished with lychee and oolong tea. Herbal and floral notes of the oolong tea complement the herbaceous notes of WhistlePig’s signature PiggyBack 100% Rye, rounded out with a juicy tropical fruit finish and a touch of spice.

Keep readingShow less
by Spectrum Medical Care Center

Nurse Practitioner Ari Kravitz

When I started medical transition at 20 years old, it was very difficult to get the care I needed for hormone replacement therapy because there are very few providers trained in starting hormones for trans people, even though it’s very similar to the hormones that we prescribe to women in menopause or cisgender men with low testosterone.

I hope more providers get trained in LGBTQ+ healthcare, so they can support patients along their individual gender journey, and provide the info needed to make informed decisions about their body. I’ve personally seen my trans patients find hope and experience a better quality of life through hormone replacement therapy.

Keep readingShow less

Descanso Resort swimming pool and lounge area

Descanso Resort, Palm Springs' premier destination for gay men, just received Tripadvisor's highest honor, a Travelers' Choice "Best of the Best" award for 2023. Based on guests' reviews and ratings, fewer than 1% of Tripadvisor's 8 million listings around the world receive the coveted "Best of the Best" designation. Descanso ranked 12th in the top 25 small inns and hotels category in the United States. Quite an accomplishment!

Open less than two years, Descanso Resort offers gay men a relaxing and luxurious boutique hotel experience just minutes away from Palm Springs' buzziest restaurants, nightclubs, and shopping. Descanso has quickly established itself as a top destination for sophisticated gay travelers, earning hundreds of 5-star guest reviews and consistently ranking in Trapadvisor's top positions alongside brother properties Santiago Resort and Twin Palms Resort.

Keep readingShow less