Pork chops don’t sell kosher, condos

As anyone who has picked up a newspaper or driven around Nashville in the last year knows, new condos are plentiful. Moving into the city is becoming a choice that is not only hip and trendy but also affordable without having to skimp on amenities.

Many new condo communities have views, stained concrete floors, and granite counter tops, but District Lofts, located at the corner of 3rd Avenue and Harrison Street in Nashville’s emerging Market District, is offering something more – an honest GLBT-friendly outreach. 

Sure plenty of Nashville’s new-home developments have reached out a ceremonial hand to the GLBT community showcasing a presumably gay man walking his even more gay dog, but District Lofts has created an ad campaign that does the unthinkable or maybe just what the GLBT community should look for in advertising campaigns designed for many of our double-income, high-purchase power wallets – District Lofts showcases a GLBT lifestyle.

Dog walking and good hair product is not what the GLBT community is all about, necessarily. Adam Leibowitz, development partner of District Lofts, understands these facts.

“I can’t imagine advertising a product of any kind without reaching for a true representation of the emotion and lifestyle of the audience,” Leibowitz explains.

To the casual observer, District Lofts’ advertising campaign may not seem overly racy or suggestive, but consider the facts. The language mentions District Lofts’ close proximity to downtown attractions, including the exciting nightlife on Church Street. Add images showcasing an honest look at GLBT life, two men cooking and sharing each other’s company, and it seems District Lofts has hit the mark for affective GLBT advertising.

When Leibowitz is asked about his advertising strategy he explains, “Simply put, I just don’t think this is unusual. I am a Jewish man, and I cannot imagine using pork chops to sell kosher food. It just doesn’t make any sense.”

Putting the ads aside, District Lofts also offers a community with what the development team calls, “affordable luxury.” In total, District Lofts is comprised of a combination of 65 flats and townhomes with prices starting at $139,900.

The development team is a union between Double A Development owned by Adam Leibowitz and Andy Neuman, and well-known builder, Jim McLean of McLean Construction. This partnership ensures “affordable luxury.”

Homes at District Lofts have stylish lighting packages, hardwood and stained concrete floors, contemporary kitchens, spacious floor plans, and stunning city views. Customized floor plans are also available, and with many homes under $200,000 in a great location, District Lofts is an excellent choice in the growing condo market.

Photo by Kenny Eliason on Unsplash

National Pride Grant money

The LGBTQIA+ National Grant allows eligible small businesses to receive one of 25 grants totaling $25,000. Founders First is committed to increasing the number of diverse founder-led companies generating over $1 million in revenue and creating premium-wage jobs. To be eligible, the company's founder must identify as LGBTQIA+, have an active U.S.-based business, be the CEO, President, or owner, and employ between 2 and 50 employees

SAN DIEGO (PRWEB) May 06, 2023 -- Founders First CDC (Founders First), a national 501(c)(3) non-profit organization that empowers the expansion of diverse founder-led, revenue-generating businesses alongside TurningPoint Executive Search, is pleased to announce that the inaugural National Pride Grant, a grant fund to support U.S. based LGBTQIA+ small business owners, is now open for pre-registration.

Keep readingShow less

The Perfect Jean

Disclaimer: This product has been tested and reviewed by our writer and any views or opinions are their own. Please note there are affiliate links and at no additional cost to you, we may earn a commission if you make a purchase.

I don’t know what it is with men’s jeans that make it so difficult to find the right pair. It takes time to go through all these denim brands and try styles like straight-legged, boot-cut, and then the disco favorite, flared jeans. Thanks to popular metal bands back in the day, acid-washed and stone-washed jeans were a thing–pair those with a biker jacket and some big hair, and you were set.

Keep readingShow less
Photo by Margo Amala on Unsplash

The Best Cannabis Edibles for 2023

Disclaimer: Please note there are affiliate links and at no additional cost to you, we may earn a commission if you make a purchase.

I think we’ve all been there back in the day when we smoked our first joint, and then some, (sorry mom)–hacking, coughing, and choking on the herbaceous weed. Nowadays, there are several products on the market that produces the same effects but without a sore throat like the popular cannabis edibles.

Keep readingShow less