Local couple launches online underwear store

Nashville's first online men's underwear store, Men's Underwear Club, was launched recently by two Middle Tennessee men. We spoke with owner Rodney Jarvis and his partner Nathan West to find out more about how it all came to be.

O&AN: What prompted you to launch the Men's Underwear Club Website?

Rodney Jarvis: We've been wanting to start a business together for years now. The underwear store was a specific idea that had been on the table for a while. We finally committed to making it happen this past April.

O&AN: It seems like launching an online store would be a daunting task. How did you know where to begin?

Rodney: Nathan was already familiar with the way e-commerce works. And, because he does freelance design, he already knew the process for creating an online business. I was experienced with sales and customer service, so I knew what qualities helped build lasting relationships with buyers. Together, they made up the right mix of traits that were needed to get the site off the ground.

O&AN: Why should people shop at Men's Underwear Club?

NathanWest: We hope that Middle Tennessee residents will consider switching to our store because their purchases help support our local economy. By shopping with us, customers are also supporting an all-gay owned business. Even our distributor is gay. We do everything we can to keep it in the family.

O&AN: How do your prices match up to other stores?

Rodney: As far as offering a competitive price, designers are very tight with their regulations. They set the retail price and stores are expected to conform. If you mark it up or down, they can refuse to let you carry their products. It's actually a relief because we know that we are fairly offering products to our customers at the same price as other sites.

O&AN: What does the store carry?

: We currently offer 20 of the most popular brands in men's underwear. Andrew Christian, C-IN2, N2N, 2(x)ist, just to name a few. We've been adding new products daily and already have 200 items to choose from, and growing. Jockstraps are our most popular item. Fifty percent of all visitors to our site click on jockstraps. They are both comfortable and attractive, and you won't have any embarrassing underwear lines through your clothes. We also carry other styles, such as briefs, boxers, thongs, even swimwear and shirts. There really is something for everyone.

To shop at Men's Underwear Club, visit www.mensunderwearclub.com.

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SHOREHAM, VT (September 13, 2023) — WhistlePig Whiskey, the leaders in independent craft whiskey, and Alfa Romeo F1 Team Stake are waving the checkered flag on a legend-worthy release that’s taking whiskey to G-Force levels. The Limited Edition PiggyBack Legends Series: Alfa Romeo F1 Team Stake Barrel is a high Rye Whiskey selected by the Alfa Romeo F1 Team Stake drivers, with barrels trialed in their wind tunnel to ensure a thrilling taste in every sip.

The third iteration in WhistlePig’s Single Barrel PiggyBack Legends Series, the Alfa Romeo F1 Team Stake Barrel is bottled at 96.77 proof, a nod to Valtteri Bottas’ racing number, 77, and the precision of racing. Inspired by Zhou Guanyu, the first Chinese F1 driver, this Rye Whiskey is finished with lychee and oolong tea. Herbal and floral notes of the oolong tea complement the herbaceous notes of WhistlePig’s signature PiggyBack 100% Rye, rounded out with a juicy tropical fruit finish and a touch of spice.

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Open less than two years, Descanso Resort offers gay men a relaxing and luxurious boutique hotel experience just minutes away from Palm Springs' buzziest restaurants, nightclubs, and shopping. Descanso has quickly established itself as a top destination for sophisticated gay travelers, earning hundreds of 5-star guest reviews and consistently ranking in Trapadvisor's top positions alongside brother properties Santiago Resort and Twin Palms Resort.

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