Using the concept of naming and pronouns, Euphoria.LGBT, Inc. is launching a new tagline, “Become who you are,” intending to synthesize the message of acceptance from the transgender community to the world.
The quest of the transgender community to recognize, accept, and embrace their true identity is an inspiring message for all individuals to dare to become who they really are.
This message is intrinsic to the transgender community but touches a much wider audience, from LGBTQIA+ people to everyone else who must reconcile their name and their sense of self to how other people see them.
For some of us, what we are told we are by society aligns with what we know ourselves to be. This is not the case with everyone. Because of miseducation and external pressure, many people — especially transgender and gender nonconforming people — are scared to express who they truly are and spend their life misaligned with their soul.
“Become who you are” is an invitation for everyone to live with honesty, acceptance, and courage.
To endorse this inclusive brand message, Euphoria’s first campaign is inspired by pronouns. It features first names from different cultures. Inside each of these names is highlighted one pronoun. Sometimes the pronoun appears to be aligned with the original gender of the name and sometimes misaligned with it.
The campaign is an invitation to respect the transgender community and everyone’s unique ownership of identity. Gender transition often starts with a pronoun and be thought of as the opening words to a story of self-acceptance and becoming oneself.
Robbi Katherine, Euphoria.LGBT Founder: “Pronouns are foundational elements of communication for every human being. For the transgender community, pronouns offer an acknowledgment of one’s truest self. These words are often the first and perhaps the most enduring reflection of the transgender soul. Pronouns are more than just words; they are portraits.”
Euphoria.LGBT is a tech ecosystem for the transgender community to alleviate the great pains associated with gender transition. Euphoria’s platform includes Solace, Bliss, Catharsis, Windfall, Clarity, and Devotion. Each app offers a pragmatic solution to a specific facet of the odyssey that is transition and provides critical support and nurtures the trans souls in their courageous journey.
The transgender community is estimated to be between 2 and 6 million souls across the United States, with the global population estimated to be close to 160 million. This community is often misunderstood and stigmatized because of a lack of education in our society.