Photo by Nathan Dumlao on Unsplash

Did you know that coffee consumption is up 8% since January 2020, according to the personal-finance website WalletHub.

WalletHub has released its report on 2021's Best Coffee Cities in America, as well as posted accompanying videos and expert commentary, along with its list of top coffee deals and discounts offered by retailers during the holiday.

There are a few surprises in the list, for example, Kansas City, Missouri, has the lowest average price for a pack of coffee, $3.44, which is 2.5 times lower than in Honolulu, the city with the highest at $8.69.

So, why are some folks willing to spend two or three times more for a comparable cup of coffee?

“I think there are several reasons," says Isabel C. Botero, Ph.D. – Associate Professor, University of Louisville. "One is that they like the brand that they are paying for. This means that they believe in the company and the quality of the product and services they are offering. Those that are in this camp do not mind paying more for the quality of the Java and the service that is provided to them. Another reason is that the consumer may like the experience provided by the coffee shop.

"Those in this camp are buying coffee, but are also buying the experience around that coffee. That is, they may want to sit down and enjoy their coffee, or they may want to bring their work to the coffee shop. For these customers, the cost is worth the experience. A third group of customers may do this for convenience. For this group, they may get their coffee on their way to work or to school and the place that is close to them is where they will buy it, independent of the cost.”

Did you know that Gilbert, Arizona, has the highest share of households that own a single-cup/pod-brewing coffee maker, 28.11 percent, which is 2.6 times higher than in Hialeah, Florida, the city with the lowest at 10.93 percent.

Scottsdale, AZ placed #32 overall as one of the better coffee cities in the US. Tucson and Chandler came in at #56 and #57. Phoenix placed in at #64.

To view the full report and your city’s rank, please visit:
http://wallethub.com/edu/best-cities-for-coffee-lovers/23739/

Andrew Van Dorsselaer

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