Bridgestone airs two Super Bowl commercials

Nashville-based Bridgestone Firestone North American Tire has started off the year on the right tread. The company aired two comical 30-second commercial spots during the Super Bowl XLII on Feb. 4.

Watch the ads on YouTube here.

The commercials were well received by viewers. The first one that aired, "scream", was ranked number three by USA Today's Ad Meter (number one for a first time Super Bowl advertiser). The second one that featured Richard Simmons, "unexpected obstacles", was ranked number 16.

In August last year, Bridgestone management approved a partnership with the NFL making them the Title sponsor for the Super Bowl XLII and the XLIII “Bridgestone Super Bowl Halftime Show." Bridgestone is also the official tire of the National Football League for at least two years. On average, more than 80 million viewers watch the Super bowl each year. 

The highly coveted exposure came less than a month after the company was awarded the first Nashville GLBT Chamber of Commerce's (NGLBTCC) Corporate Diversity Award on Jan. 22, aboard the Music City Queen.

John Wade, NGLBTCC president, said that Bridgestone Americas was chosen to receive the Corporate Diversity Award because of "deliberate efforts to improve and implement diverse policies for their employees and their unwavering support of GLBT community."                               

Bridgestone management approved the partnership with the NFL only a few days after the proposal came from the NFL on August 24, 2007.  Michael Fluck, brand marketing manager of Bridgestone Americas, said the comedy of one of the commercials relies on the polarizing personalities of celebrities Alice Cooper and Richard Simmons.

"The humor of that spot relies on somebody who is so over the top that someone either loves them or thinks they're crazy," Fluck said. 

Dallas-based agency The Richards Group created 140 commercial spots and chose eight of those to present to Bridgestone for consideration. The various spots used 30 animal trainers to manage 28 animals including dogs, frogs, an albino snake and an ant.

"Whether it be our sponsorship of the halftime show or our two TV commercials, the Super Bowl and our NFL partnership offers Bridgestone a great opportunity to reach a huge audience," Fluck said.

WhistlePig + Alfa Romeo F1

SHOREHAM, VT (September 13, 2023) — WhistlePig Whiskey, the leaders in independent craft whiskey, and Alfa Romeo F1 Team Stake are waving the checkered flag on a legend-worthy release that’s taking whiskey to G-Force levels. The Limited Edition PiggyBack Legends Series: Alfa Romeo F1 Team Stake Barrel is a high Rye Whiskey selected by the Alfa Romeo F1 Team Stake drivers, with barrels trialed in their wind tunnel to ensure a thrilling taste in every sip.

The third iteration in WhistlePig’s Single Barrel PiggyBack Legends Series, the Alfa Romeo F1 Team Stake Barrel is bottled at 96.77 proof, a nod to Valtteri Bottas’ racing number, 77, and the precision of racing. Inspired by Zhou Guanyu, the first Chinese F1 driver, this Rye Whiskey is finished with lychee and oolong tea. Herbal and floral notes of the oolong tea complement the herbaceous notes of WhistlePig’s signature PiggyBack 100% Rye, rounded out with a juicy tropical fruit finish and a touch of spice.

Keep readingShow less
by Spectrum Medical Care Center

Nurse Practitioner Ari Kravitz

When I started medical transition at 20 years old, it was very difficult to get the care I needed for hormone replacement therapy because there are very few providers trained in starting hormones for trans people, even though it’s very similar to the hormones that we prescribe to women in menopause or cisgender men with low testosterone.

I hope more providers get trained in LGBTQ+ healthcare, so they can support patients along their individual gender journey, and provide the info needed to make informed decisions about their body. I’ve personally seen my trans patients find hope and experience a better quality of life through hormone replacement therapy.

Keep readingShow less

Descanso Resort swimming pool and lounge area

Descanso Resort, Palm Springs' premier destination for gay men, just received Tripadvisor's highest honor, a Travelers' Choice "Best of the Best" award for 2023. Based on guests' reviews and ratings, fewer than 1% of Tripadvisor's 8 million listings around the world receive the coveted "Best of the Best" designation. Descanso ranked 12th in the top 25 small inns and hotels category in the United States. Quite an accomplishment!

Open less than two years, Descanso Resort offers gay men a relaxing and luxurious boutique hotel experience just minutes away from Palm Springs' buzziest restaurants, nightclubs, and shopping. Descanso has quickly established itself as a top destination for sophisticated gay travelers, earning hundreds of 5-star guest reviews and consistently ranking in Trapadvisor's top positions alongside brother properties Santiago Resort and Twin Palms Resort.

Keep readingShow less