Andre du Brocï¿½s Recipe for Fundraising: Make a Batch of Cookies ï¿½ 175 Times
For this cover of Camp, we feature the cookies of Andre du Broc. We wrote about his cookie project in last yearï¿½s April issue. His goal is to bake all 175 cookie recipes from the book Martha Stewartï¿½s Cookies: The Very Best Treats to Bake and to Share. It was a way to raise money for AIDS, based in part on the movie Julie & Julia, in which the central character sets out to cook every recipe in Julia Childï¿½s book Mastering the Art of French Cooking.
Du Broc is a writer at Hallmark Cards in Kansas City, where he has worked for six years. He moved to Kansas City from New York to join his partner, Dan Briardy.
ï¿½I work in a group called ï¿½The Collaboratory,ï¿½ and itï¿½s an idea exchange at Hallmark. Itï¿½s a conglomeration of about 13 writers. We write cards, but we also write books. We conceptualize things a lot. Someone might have a doohickey and think, ï¿½Isnï¿½t that cool, and China can make like 40,000 of them and how do we make this into a product?ï¿½ and weï¿½ll help conceptualize what that product might look like or sound like,ï¿½ he said.
Since our article last year, du Broc has made a lot of progress toward his goal ï¿½ he has about 56 or 57 more recipes to go. He hopes to have all of them completed by September 2011.
The first worst recipe, he said, was Key Lime Bars. ï¿½Either I got bad limes or the recipe was just bad. These were just so bitter and so tart they were unservable. And the last thing that was made is called a Financier, which is like a little French tea cake, and it had so many steps, because itï¿½s Martha. Marthaï¿½s version of S&M is to write a cookie book. And you go through all of these steps and they look beautiful and they just donï¿½t taste like anything and itï¿½s like ï¿½why did I go through all of that?ï¿½ï¿½ he said, laughing.
Du Broc said that most of the recipes have been very good. He brings the cookies to share with Hallmark employees or Briardy takes some to his job at Nord-strom, or he shares cookies with people who have donated to his AIDS Walk fund.
Knowing what he knows now, would he have done anything differently? He said, with a laugh, ï¿½I would have looked at the book a little more carefully.ï¿½
He has posted the results of each recipe on his blog, http://www.toomanycookies.wordpress.com.