Morning Squeeze will open its newest location in Downtown Phoenix on Friday, September 17. Doors open at 7am for breakfast and lunch service. There will be a ribbon cutting at 9am. This is the third location for the locally owned brunch concept. 

 Morning Squeeze is a locally owned breakfast and lunch restaurant located at 1 N. 1st Street. It is the third spot for the groovy brunch concept and the first in an urban setting. 

Positioned on the NW corner of 1st and Washington Streets, the Phoenix Squeeze will offer its full menu of modern and classic brunch favorites as well as new offerings dedicated to the needs of the downtown community. 

The friendly staff at Morning Squeeze

“We’re so excited to be in the heart of the business scene with this location,” said Director of Marketing Shea Neill. “Morning Squeeze is a neighborhood spot first and foremost, so we really listened to what the Downtown community wanted and needed to start their days. We know you can’t just cookie-cutter our brunch vibe and we’re looking forward to sharing some special touches we created just for this spot.” 

For the urban environment of Downtown Phoenix, Morning Squeeze adapted the 3,400 square foot space to include an indoor-outdoor bar, a dedicated grab & go area for easy take away, a wrap around patio and ample outlets and connectivity for people to meet and work.

Signature neon sign

A rocking '70s and '80s playlist, a version of its signature Lovin’ Touchin’ Squeezin’ neon sign and a custom mural and light fixtures by local artist Jayarr Steiner round out the setting. 

The doors of the Downtown Phoenix Squeeze will open at 7 a.m. on Friday, September 17. Neil says they will commemorate the new location with a ribbon cutting at 9 a.m. The location will be open daily from 7 a.m. – 2 p.m. 

Morning Squeeze opened its first location in the heart of Old Town Scottsdale in 2013 and a second spot off Mill Avenue in Downtown Tempe in 2018.

The Arizona-owned concept specializes in classic breakfast favorites like Biscuits & Gravy, Chicken & Waffles and Benedicts alongside modern brunch dishes like the Hangover Bowl and Blackened Salmon Salad and a range of creative cocktails and coffee drinks.

Its locations all have dog-friendly patios as well as a Tail Wagger menu just for Fido.  

Morning Squeeze has a dog-friendly patio

Morning Squeeze is open daily from 7 AM – 2 PM. Find your Squeeze online at and on Instagram and TikTok @morningsqueeze. 

The three locations are: 

  • Scottsdale: 4233 N. Scottsdale Rd. 
  • Tempe: 690 S. Mill Ave. #110 
  • Phoenix : 1 N. 1st St. 

Photo courtesy of Michael Feinstein.

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I think it’s fair to say we all want that #fitlife, especially with Spring around the corner — as well as Gaypril on the way. Whether it’s pool season yet or not, everyone would choose to look fit over not looking fit, if they could have it with a snap of their fingers. OK, the vast majority of us would.

If you’ve met me, or have been reading my articles, you know that I live, sleep, eat and breathe fitness; it’s my heart and soul. That being said, I’m here to tell you that the concept of “fitness” is oftentimes tragically misunderstood.

Before you get too aggressive with your goal for pool season, let’s dive a bit deeper into what fitness means on the inside versus what it looks like on the outside, and common misconceptions around this concept.

1. Beware of the cultural pitfalls and misleading information around fitness.

Most of the bodies you see in the media are probably not real, they just look very convincing. As a trainer who also moonlights as a photographer and Photoshop wizard, I’m telling you that it is incredibly easy to alter pictures in materially misleading ways. Once you know the tricks of the trade, the imposters are easily spotted. But that’s not what this is about.

The point is: to the untrained eye, it can be devastatingly defeating to see such impossible standards. It seems as though the cultural pressure to look a certain way, to look perfect, has spread all the way from runway models to fitness novices with the help of smartphone apps.

The truth is that we fitness models look that cut, and that lean for only a couple days at a time. That’s it! In many cases, months or even close to a year of training, dieting and programming all go into looking like that for ONE day. Let that sink in for a second. Day to day, I am less cut, less tan and much flatter muscularly than what you see in some of my pictures. That’s just the nature of the beast. So, when you have a bad day on the scale, in the mirror or in any other scenario, remember that we’re all human and that the most legitimate photos you’re comparing yourself against were from someone’s very best day. That should help to keep things in perspective.

2. Most people want the results, without actually doing the work.

Fitness is not six pack abs, it’s not superficial, it is not temporary and it’s not an isolated phase in your life. Further, fitness is not something you do for someone else, do to spite someone else or even to impress someone else.

Fitness is confidence, toughness, dedication, coordination, power, balance, speed, strength (both literally and figuratively) and persistence in the face of all obstacles. This includes control over your attitude, your mood, your sleep, your schedule, your diet and other aspects of your life. This means getting that workout in when you least feel like it.

It’s not easy, and it’s definitely a grind that has good and bad days. You must show up and keep working on the days you’re tired, stressed, rushed, defeated, doubtful, afraid and so on. The days you actually have to overcome something instead of just checking your workout off your to-do list are the days you have the greatest opportunity to really make progress, push your body and see the most improvement.

3. Fitness is really an internal mindset. The external physique is the fringe benefit.

I’ve said this time and time again, and it might sound strange coming from such an aesthetic-focused trainer, but you are not your body. Your body is a tool, it’s a means to an end, to express your internal mindset, belief system, discipline and dedication to your workout program. Your physique will come and go. Your strength will come and go. Your abilities will wax and wane depending on what you’re training for at the time.

The outside will, and should, be always changing, but the inside is what we’re really after here. Good trainers want to train you to believe in yourself when sh*t gets hard. We want to train you to be resilient in the face of injury, obstacles and other setbacks. We want you to set ambitious goals and shoot for the moon because you can get there with smart programming and relentless will (do yourself a favor and ditch the crash diets and the photo editing software).

So, as you make your spring preparations for swimsuit season, try focusing on developing a sterling, unshakeable internal character and the muscles will come along the way, this I promise you.

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