Atlanta Pride Committee has announced the launch of a public art program this October. As part of the ELEVATE Atlanta public arts festival, Atlanta Pride will be colorizing 1000 feet of sidewalk as a “Living Rainbow.”
The Atlanta Mayor’s Office of Cultural Affairs awarded Atlanta Pride a grant for this project, which will be on display the weekend of October 29-31. This artwork will be free and open to the public but will only be temporarily on display during the scheduled ELEVATE Atlanta weekend of events in the Westside neighborhood. Make sure to come out and see the work, because it will be washed away on November 1!
The material used for this project is an eco-friendly colored powder made of corn starch and other food-safe and cosmetic-grade natural colors. Large blocks of the sidewalk in Rose Circle Park will be colorized using the colors from the Rainbow Pride flag.
Over the course of the installation, as people walk over the sidewalks, the colors will blend into a Living Rainbow that keeps on changing the more viewers interact with the work. The colored powders are safe, non-toxic, will not harm plants or animals, and are easily washed off. Since this is a temporary event, Atlanta Pride will have the sidewalks power-washed after the event to remove the color.
The purpose of this project is to give Atlantans a monumental-sized rainbow, as an acknowledgement of our city’s long history of supporting LGBT+ rights.
Atlanta Pride was cancelled in 2021 due to rising cases of COVID due to the Delta variant, and the hope behind the rainbow was to give the community ways to engage with a message of Pride even without a full festival.
For this project, Atlanta Pride partnered with local gay artist Matthew Terrell to create this installation. Terrell’s public art work has previously included the “ephemeral” artwork “This Too Shall Pass” which was stenciled on the BeltLine in a material that would slowly wash away over the course of several years. In 2019, Terrell worked with Atlanta Pride to produce “The Hate Shield,” which was a mobile soundproof wall meant to block the sound of hate preacher’s megaphones from broadcasting into the Pride festival.
Info:
Atlanta Pride Rainbow Walk, Part of ELEVATE Atlanta, a city-wide arts festival
October 29-31 at Rose Circle Park, 900 Rose Cir SW, Atlanta