The survey begins here.
While individuals who make their voices heard can have impacts in the real world, we all know there is power in numbers. For the 9th year in a row, Community Marketing & Insights’ (CMI) Annual LGBT Community Survey is offering LGBT people across the country, and the globe, the opportunity to weigh in on issues as diverse as consumer habits and political and social concerns.
CMI has been producing comprehensive research on the LGBT community for leading corporations, organizations and government departments for nearly 20 years. The LGBT Community Survey is conducted in partnership with over 200 community-based magazines, newspapers, websites, blogs and mobile sites, as well as events, organizations and community centers. It presents an annual portrait of where the community stands today, and maintains trend observation and tracking.
CMI has focused on diversity, and, according to them, it only makes good business sense. As their report states, “General surveys on ‘the gay market’ are likely to only scratch the surface of the diversity and varieties of opportunities marketers can enjoy if properly explored and understood.” In 2014, the survey received responses from over 9,300 self-identified gay and bisexual men, over 3,500 lesbian and bisexual women, and over 400 transgender community members in the United States alone.
Taking the new 2015 survey about your opinions and preferences, from an LGBT perspective, will allow businesses, community organizations, and politicians and political groups to understand what is of greatest interest and concern to our community. In the realms of business and politics, this can help effect change quickly, especially given the sheer volume of respondents. CMI reports that in past years as many as 45,000 responses have been received from 150 countries.
Within our community, too, understanding what is at the top of the agenda for their constituents allows community organizations to direct resources and energy toward those issues which are of top concern to those they serve.
According to O&AN publisher Jerry Jones, “This is the major reason O&AN has chosen to participate in promoting the CMI LGBT Community Survey for so many years: it helps us better understand who our readership consists of and their interests. This information is key to providing the best information to our readers, and generating advertising that is relevant to and has positive impact for our community.”
Beginning April 15, 2015, you can visit http://goo.gl/M79ni2 to take the survey, which should take around 10 minutes to complete, and be sure to select O&AN as your referring partner. Everyone who completes the survey by May 30, 2015 may opt to be entered into a draw to win one of ten $100 cash prizes, or, if you win, you may designate a charity to receive the $100.