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Blogging on social media networks can be very useful for companies, as well as for individuals who want additional outlet. If you want to increase the visibility of your content and make people share it, you have to follow some basic SEO foundations, such as onsite SEO, keyword research, etc.
Of course, this all remains all important when it comes to social media management, to increase the visibility of your posts.
Let’s take a look at some of the best ways to increase traffic with highly shareable content.
1. SEO Matters
If you want your products to be seen, you have to think about the best way to make them visible. However, competition on the internet can be quite fierce, so you will need to fight your way up the search results, which can only be done with a proper SEO strategy. This includes basics of on-site and off-site SEO, as well as technical SEO.
Apart from that, it’s important to carefully craft your titles, for which there are several helpful tools available. The crucial thing is to include a keyword in the title, as well as in the subtitle. The keyword should be included in the first 100 words, as well.
2. Perform Market Analysis
Before you even start sharing content on social media or your blog, it’s important to do a market analysis, and see what potential competitors are doing.
In order to create valid SEO content, you need to be aware of any dangers, as well as opportunities, on the market. And that is only possible if you closely follow what your competitors are doing. This includes tracking the largest players on the market, and also considering how is your blog or brand different from what your competition offers.
3. Share Content with an Interesting Story
In order to increase content visibility and social media influence, you need to make interesting content, which will attract more people and inspire them to share it.
Even if the content is full of important information, you need to make it interesting for readers, otherwise, few will ever read it.
4. Provide Valid and Useful Content on Social Media Networks
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Now, linking back to the previous point. Even though it’s important that content is engaging and interesting, it also must be valid. What this means is that you should always include data based on some real research and studies, and present relevant facts.
If you manage to create a perfect blend between the interesting story and valid content, your readers will be more than happy to share your content.
5. Connect the Content to Your Audience
Everyone has an opinion or a theory about certain things. The task of your content is to present your views. The popular APP method can be of great help with this. The name itself stands for Agree, Promise, and Preview.
Agree means that you want to have a statement with which your website visitors will actually agree with. For instance, if today we are teaching you how to increase website traffic, we want to include a statement that these tips actually work. When it comes to the Promise, you want to give a solid statement that explains how exactly do these tips work, by sharing some personal experience, for example. Last, but not least, you want to give a Preview of what your visitors can expect from the article/content, you’ve created for them.
What you want to do here is provide data that will either confirm or deny these theories your readers might have. This will allow people to feel proud when their theories are right, as well as let them see the real truth, in case they were wrong.
6. Talk About Popular Topics
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Finding the right niche is one of the most important things you need to think about before creating any kind of content. Also, it’s a good idea to follow modern trends and talk about popular topics. For example, the Covid-19 pandemic is a popular topic nowadays, so think about how it affects your niche, and try to give some insight into that in your content.
There are a lot of ways to find popular topics on the internet. You can visit the competitor’s website and see what they are doing, use keywords relevant to your niche and check the results, or simply use Google Trends.
7. Mix It Up with Some Videos and Photos
Nowadays, it is important to have longer posts and articles on your blog because of better visibility in the search engines. Articles that are 300-500 words long are usually not long enough anymore.
However, the longer your article is, there is less chance that people will read all of it. One good way to make that happen is to use photos and videos within the text, let’s say after every 200-300 words.
Adding a video is especially useful, since it increases High Dwell Time, and decreases the bounce rate. Dwell time is the time span in which people read something on the page they are on before switching back to the search result list. The bounce rate, on the other hand, is a percentage that reflects how many people have left your website, without taking any action. This will keep readers more interested in the content, and allow them to take a break from reading long text.
8. Take Advantage of the “Share” Option
Social media networks are quite an important factor in any blog’s visibility nowadays. There are a lot of available networks, but different social media platforms are useful for sharing different types of content. For instance, Twitter is great for sharing your opinion, Instagram is great for fashion and food products, while LinkedIn is mostly used for business purposes.
Keying into the right social networks is enhanced by putting the right “share” button in a visible spot on your website, allowing people to share your content, without having to look for this option for too long.
9. Engage Your Audience in Creating a New Content
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An important part of a successful blog, website, stream or vlog is to engage your audience and ask what is that they want to see. For this purpose, you can use different methods and channels of communication, such as personal questionnaires, social media networks, or even by sending follow up emails after they subscribe.
This way, you can create high-quality content according to both your personal preferences and the preferences of your audience.
10. Create a Hype for Your New Products and Services
If you’re thinking about introducing something new, like products or services, even some sort of new content, make sure to create hype for it. You can do this by giving small announcements about it, or even do a little sneak peek from time to time, so your audience knows what to expect.
This is a great way to pique the interest of your existing customers, as well as to attract new potential customers.
Conclusion
In this article, we talked about some of the most common ways to increase traffic with highly shareable content. Now it's your turn to put these tips into practice.