Sirius Satellite Radio to become exclusive national radio partner of inaugural True Colors Tour
SIRIUS Satellite Radio has announced that it will be the exclusive national radio partner of the first annual True Colors Tour, a nationwide concert tour conceived and organized by Cyndi Lauper in support of The Human Rights Campaign (HRC) to raise public awareness about the issues facing the GLBT community. The tour launches June 8.
SIRIUS OutQ, America’s only 24/7 national radio station exclusively for the gay and lesbian community, will broadcast a comprehensive on-air campaign beginning in May to support the message and success of True Colors 2007. Beginning before the tour and continuing through its conclusion, OutQ's True Colors coverage will include interviews and features with activists, organizers, artists and community leaders working to protect the rights of the GLBT community. In addition, SIRIUS OutQ will air the True Colors concert recorded from New York’s Radio City Music Hall.
According to Lauper, "This tour was created to celebrate our differences by raising awareness for liberty, fairness and dignity for everyone - not just some of us. Our fans can come out to celebrate a great cause while also hearing some great music.”
Jeremy Coleman, SIRIUS vice president, talk and entertainment programming, added, "The True Colors Tour represents everything that SIRIUS OutQ has stood for since its inception. We are honored to work with Cyndi Lauper and the other talented musicians on this tour to share a vision of hope while also providing an exclusive, exciting, and entertaining experience for music fans all over the country and all over the world.”
The True Colors Tour kicks off on June 8 at the MGM Grand in Las Vegas and continues throughout June. It features a powerful lineup of musical acts and entertainers currently scheduled to include Cyndi Lauper, Erasure, Debbie Harry, Indigo Girls, Rufus Wainwright, The Dresden Dolls, The Gossip, The Misshapes and more. Each show is expected to feature five hours of nonstop music and many special guests.