Invigor8 Communications acquires portion of SBResults

Invigor8 Communications, LLC, a full-service marketing communications and public relations firm located in East Nashville announced today that it has acquired the press management and marketing communications business portfolio of SBResults, LLC, a Hermitage, Tenn., -based web design firm in an undisclosed cash and equity deal.
Under the terms of the deal, SBResults will retain its web programming portfolio of business servicing clients including Vanderbilt University and the firm will remain jointly owned by Lane Scoggin and Shane Burkett and managed by Scoggin. 

Burkett is also the advertising sales manager for Out & About Newspaper. He will cease involvement in the day-to day operations of SBResults and will split his time between O&AN and Invigor8 as the firm's vice president and creative marketing officer.
Rusty Carbaugh, president and strategic marketing officer at Invigor8, is extremely pleased with the transaction and with bringing Burkett on board as co-manager of the firm. 

“I believe that Shane’s creative direction and ability to consistently think outside the box when it comes to marketing and management will be a strong asset to Invigor8 Communications and the clients we serve," Carbaugh said. "My staff and I are pleased all the way around and are excited to have Shane on board.”
Lane Scoggin, president of SBResults shared in Carbaugh’s excitement about the acquisition.

"SBResults is proud to partner with Invigor8 Communications because they are a committed team of professionals that will provide a clearly focused direction for our client's marketing services," Scoggin said. "Invigor8 Communications chose one of our leaders, Shane Burkett, as a member of its team as proof of their commitment to provide a seamless transition and consistent marketing solutions."
To accommodate the business acquisition and staff growth, Invigor8 has leased and improved additional office space in East Nashville in their Woodland Street building. 

“We knew when we entered this market that we had made a strong business decision, but we had not anticipated the marketplace response to our product and aggressive pricing and are growing to accommodate our expanding client portfolio,” Carbaugh said.

Invigor8 will soon be adding an Invigor8ion Station which will be a high-tech, multi-platform immersion experience room for community and client use that will be opening later this month.
Invigor8 Communications is located at 935A Woodland Street in East Nashville’s 5-Points Area and currently serves clients across the country.  More information about the firm is available at                                                                          

National Margarita Day

A lot of us have really picked up an interest in tequila and it's no wonder. Its popularity is soaring in the U.S. and doesn't look like it'll be slowing down any time soon. The only contender would probably be whiskey. Meh, but they have their own day. Now, it's National Margarita Day and we put together some of the best margarita recipes around so you can pick one or maybe even all of them to try.

We have a few surprises in there too. Maybe it's not all about tequila but it certainly has a theme going on. Take a look at some of these great tequila brands and start making some amazing margaritas today!

Keep reading Show less
Photo by Scott Webb on Unsplash

Gender-Inclusive Universities and Student Privacy

For many students, attending university is a profound, often life-changing, transition. It is often the student’s first time living on their own without parental supervision. This lifestyle is also accompanied by a period of self-discovery, of defining and redefining a sense of personal identity largely independent of the influence of family and friends from home.

For students who are members of the LGBTQ+ community, this rite of passage can also be a deeply empowering one. Indeed, attending university may be the student’s first real opportunity to explore their gender identity in a safe, comfortable, and accepting college.

Keep reading Show less

José Cuervo's Reserva de la Familia agave fields

Disclaimer: My trip was provided courtesy of a press trip but all opinions about the trip and events are my own. Please note there are affiliate links and at no additional cost to you, I may earn a commission if you make a purchase.

I had the opportunity to visit Mexico for an event José Cuervo was putting on, the unveiling of their premium tequila brand, Reserva de la Familia. The trip was all about tequila, how to drink it properly, how to pair it with food, and of course, visiting various points of interest in Guadalajara while tasting tequila along the way.

Keep reading Show less